"While the idea of using AI was compelling, as a pharmaceutical company, we initially had some concerns around IP/data protection, the degree of personalization and optimization, connectivity between activities and campaigns, as well as AI’s sensitivity to legal and industrial frameworks. Evercopy AI tackled all these challenges, providing a reliable AI model. We’ve not only achieved many firsts together, getting solid results; but also have a clear path forward to widen our AI applications with them."
Işık Sönmez
Business Excellence & Execution Head, Novartis Türkiye