To get started, select “Event-Based Campaign.” This choice is ideal for promoting your market expansion. By launching a series of targeted promotions, you can effectively penetrate new markets and build your go-to-market strategy around it.
‍
Let’s go ahead and pick “Event-Based Campaign” to ensure your market expansion gets the attention it deserves!

For your market expansion campaign, select “Market Expansion” to focus on entering new markets and reaching new audiences. This type of campaign is designed to support your growth by promoting your brand in untapped regions or sectors.
‍
Just select “Market Expansion” and let’s set the stage for your successful market entry!

Provide details about your market expansion campaign to tailor your strategy:

• Event Name: Give your campaign a clear and descriptive name for internal tracking.
• What’s your event about?: Briefly describe the focus of your market expansion, including the regions or sectors you’re targeting.
• Key Message: Summarize the main goal or unique selling point of your market expansion.
• Things to Highlight: Note any special features, market insights, or competitive advantages that will engage your new audience.
• Timeline: Set the start date and duration of your promotional campaign leading up to and during the market entry.
‍
Think of this step as setting the stage for how you want your market expansion to be perceived and experienced.

Choose the platforms where you want to promote your market expansion campaign. Evercopy AI will suggest the best channels, both paid and organic, based on your industry and campaign specifics. Simply check the boxes next to the channels that align with your strategy, whether it’s social media platforms like Facebook and LinkedIn, or paid options like Google and Meta Ads.
‍
This step helps you tailor your reach effectively, ensuring your campaign connects with the right audience across the most impactful channels.

Review the proposed schedule for your market expansion campaign. This timeline includes activities designed to maximize impact during the pre-launch, launch, and post-launch phases. Each task is mapped out with start times and durations to help you visualize the full lifecycle of your campaign.

Ensure each activity aligns with your goals and make adjustments as needed. This overview helps you stay organized and ensures every phase of your market expansion is covered, from initial outreach to final engagement and follow-up.

Here’s your chance to review every planned activity for your market expansion campaign. From Google and Meta ads to engaging posts and strategic updates, each task is outlined to ensure comprehensive coverage. This calendar view lets you see what’s happening each day, ensuring your market entry shines at every stage.
‍
Check the details, make any needed tweaks, and get ready to bring your campaign to life. This plan is set to make your market expansion successful and impactful.

Check over the multimedia content created by the AI. Make sure that each item, from tweets to blog posts, truly reflects your brand and communicates your market expansion campaign objectives clearly. Adjust text, update images, and refine details to ensure everything is ready for your audience.

This is your opportunity to ensure the content does exactly what you need it to do!

Your marketing calendar is set and ready to go. From here, you can manage all scheduled activities, fine-tune any details, or add new initiatives to boost your event’s visibility. Make sure to connect your channels if you want Evercopy to handle the postings directly.
‍
Now, it’s time to bring your market expansion into the spotlight and start penetrating target market. Go ahead and activate your campaigns, and watch as your expansion attracts the attention it deserves!